Your MRR looks healthy.
Something is quietly wrong.
Incremenza shows you what's actually happening inside your MRR — which customers are drifting, which cohorts are diverging, which channels are acquiring customers who churn in 90 days — and tells you exactly what to do before it costs you.
About 5 min · No signup required · Instant results
01INTELLIGENCENorthlane
Every number that matters — surfaced before you think to look.
Cash Runway
Cash runs out in 7 months at current burn
Your top customer (28% of MRR) renews in 60 days. If they don't, runway drops to 4 months — and you'd know about it 3 weeks too late.
Revenue Nature
MRR up 8% — but contraction is accelerating
New logos masking $4,200 of monthly contraction. NRR has slipped to 94% — your existing customers are shrinking faster than you're adding new ones.
Cohort Analysis
Your 2025 cohort is leaving 2× faster than 2024
Something changed in Q3 — onboarding flow, pricing, or activation. New cohorts are churning at 9% monthly vs. 4% for older ones. Aggregate churn looks fine; cohort churn does not.
Scenario Planner
You can afford that engineer in 4 months — at current MRR growth
If MRR continues at $3,200/mo growth, fully loaded engineering cost covered by Month 4. Drop to $1,800/mo growth and it slips to Month 8. Model the hire against your real trajectory.
Anomaly Detection
MRR jumped $4,800 last week — here's what caused it
Three customers upgraded plans within 48 hours. Without the alert, you'd have wondered if billing was broken. Instead you knew by Tuesday — and could spot the pattern that drove it.
Finds what you'd never think to look for.
02GUIDANCENorthlane
Recommendations built for your business — and ready to act on.
Playbook Triggered
NRR slipped below 100% — here's your retention plan
Week 2 of 4
✓Identified the 8 customers driving the contraction
✓Mapped the downgrade pattern to a January pricing change
Your next steps
Reach out to top 3 contraction risks Add NRR target to quarterly goals Assign retention plan to Alex — Friday
· · · plan continues
Answers from your data
You
Why did my NRR drop below 100% this quarter?
Incremenza
Three customers downsized in March, totaling $3,400 in monthly contraction. Your January price increase correlates with the timing. Customers on the old pricing have 92% retention; new pricing customers, 76%.Open the contraction analysis
You
Why are 2025 customers leaving faster than 2024?
Incremenza
Q3 onboarding flow broke — that cohort never hit the activation milestone. Paid ads cohort: LTV 60% lower, CAC 2× your referral channel. Referrals are your highest-quality acquisition source.Compare cohorts by channel
Adapts every week as your business changes.
03AUTOMATIONNorthlane
The work that never stops — running without you.
Briefing
Weekly briefing — priorities, alerts and recommendations
Mon7:02 AM
Dunning
Failed payments recovered automatically — $4,800 saved this month
$4,800 recovered
Retention
Customer health dropped 22 points — outreach email queued for review
Health –22 pts
Renewals
Renewal due in 14 days — task auto-assigned to account owner
Task created
Monitoring
Stripe processing fees jumped 40% — flagged for review
Review ready
Classification
1,247 Stripe transactions classified on first connect — no rules required
No setup needed
7 hours back this week — and you didn't miss a single signal.
INTELLIGENCENorthlane
Every number that matters — surfaced before you think to look.
Cash Runway
Cash runs out in 7 months at current burn
Your top customer (28% of MRR) renews in 60 days. If they don't, runway drops to 4 months — and you'd know about it 3 weeks too late.
Revenue Nature
MRR up 8% — but contraction is accelerating
New logos masking $4,200 of monthly contraction. NRR has slipped to 94% — your existing customers are shrinking faster than you're adding new ones.
Cohort Analysis
Your 2025 cohort is leaving 2× faster than 2024
Something changed in Q3 — onboarding flow, pricing, or activation. New cohorts are churning at 9% monthly vs. 4% for older ones. Aggregate churn looks fine; cohort churn does not.
Scenario Planner
You can afford that engineer in 4 months — at current MRR growth
If MRR continues at $3,200/mo growth, fully loaded engineering cost covered by Month 4. Drop to $1,800/mo growth and it slips to Month 8. Model the hire against your real trajectory.
Anomaly Detection
MRR jumped $4,800 last week — here's what caused it
Three customers upgraded plans within 48 hours. Without the alert, you'd have wondered if billing was broken. Instead you knew by Tuesday — and could spot the pattern that drove it.
GUIDANCENorthlane
Recommendations built for your business — and ready to act on.
Playbook Triggered
NRR slipped below 100% — here's your retention plan
Week 2 of 4
✓Identified the 8 customers driving the contraction
✓Mapped the downgrade pattern to a January pricing change
Your next steps
Reach out to top 3 contraction risks
Add NRR target to quarterly goals
Assign retention plan to Alex — Friday
· · · plan continues
Answers from your data
You
Why did my NRR drop below 100% this quarter?
Incremenza
Three customers downsized in March, totaling $3,400 in monthly contraction. Your January price increase correlates with the timing. Customers on the old pricing have 92% retention; new pricing customers, 76%.
Open the contraction analysis
You
Why are 2025 customers leaving faster than 2024?
Incremenza
Q3 onboarding flow broke — that cohort never hit the activation milestone. Paid ads cohort: LTV 60% lower, CAC 2× your referral channel. Referrals are your highest-quality acquisition source.
Compare cohorts by channel
AUTOMATIONNorthlane
The work that never stops — running without you.
Briefing
Weekly briefing — priorities, alerts and recommendations
Mon7:02 AM
Dunning
Failed payments recovered automatically — $4,800 saved this month
$4,800 recovered
Retention
Customer health dropped 22 points — outreach email queued for review
Health –22 pts
Renewals
Renewal due in 14 days — task auto-assigned to account owner
Task created
Monitoring
Stripe processing fees jumped 40% — flagged for review
Review ready
Classification
1,247 Stripe transactions classified on first connect — no rules required
No setup needed
Finds what you'd never think to look for.
Sample data from Northlane, a fictional B2B SaaS. Your results use your real numbers.
THE PROBLEM
Sound familiar?
Healthy MRR hiding contraction
Your MRR (monthly recurring revenue) is up 8%. New logos are growing. But existing customers are quietly downgrading seats, dropping plans, and reducing usage — and you cannot see it in your headline number. By the time it shows up, you have lost months.
Cohort divergence
Aggregate churn looks fine. But your 2025 cohort is leaving at twice the rate of your 2024 cohort. Something changed — a pricing tweak, an onboarding shift, a feature decision — and you have no way to see it until quarters later.
Channel ROI fog
Some marketing channels deliver customers who stay for years. Others deliver customers who churn in 90 days. You are spending the same on both because you cannot measure customer lifetime by acquisition channel.
See how it works — 90 seconds
A quick walkthrough of how Incremenza works
HOW INCREMENZA HELPS
Intelligence. Guidance. Automation.
Incremenza connects your subscription, payment, and customer data — shows you what's actually happening inside your MRR, tells you which customers to save and how, and handles dunning, at-risk outreach, and your weekly briefing automatically — so retention doesn't depend on you remembering to follow up.
INTELLIGENCE
See the churn forming before it shows up
Customer health scores combine payment, engagement, and support signals into one number. At-risk MRR surfaced before cancellations. Revenue nature breakdown reveals what your headline growth actually means.
Customer health scoring with at-risk MRR totaled in real time
Revenue nature analysis — separates new growth from contraction
LTV/CAC by channel — which acquisition channels deliver profitable customers
Cohort retention analysis — see which customer cohorts are diverging from each other
GUIDANCE
Know which customers to save, which to upsell, which to release
Your AI advisor recommends retention moves prioritized by MRR impact. Success plans for each at-risk account. Quarterly reviews that score your portfolio and build the next quarter's priorities.
My Advisor — ask anything about your customer base, get answers with your numbers
Customer success plans with milestone tracking per account
Step-by-step playbooks for retention, upsell, and recovery
Custom health signals — combine your judgment with the data for a complete picture of each account
AUTOMATION
Stop the manual work that hurts retention
Failed payments recovered automatically. At-risk outreach triggered when health scores drop. Your weekly briefing tells you what changed in your customer base while you slept.
Failed payments recovered automatically — dunning sequences retry, escalate, and recover without you.
When a health score drops below your threshold, the at-risk email goes out. You don't have to remember to follow up.
Upgrades, pauses, and cancellations handled cleanly — no manual back-and-forth.
Your weekly briefing — MRR movement, churn alerts, and cohort flags — lands in your inbox every Monday.
WHAT THIS LOOKS LIKE
Three discoveries Incremenza surfaced for businesses like yours
Real patterns from subscription businesses — SaaS, memberships, and recurring-revenue brands.
Momentum
Your 2025 cohort is leaving 2× faster than 2024
Aggregate churn looks stable at 4 percent. But your newest cohort is churning at 9 percent monthly — more than double the rate of the cohort before it.
What this looks like
A SaaS founder noticed aggregate churn looked stable at 4%. Incremenza surfaced that the 2025 cohort was churning at 9% monthly — more than double the 2024 cohort rate. Traced back to a Q3 onboarding flow change that prevented new customers from hitting the activation milestone. The founder reverted the change. The 2024 cohort is healthy; the 2025 damage is recoverable. Composite scenario based on common patterns.
Momentum
The customers about to leave — before the cancellation email
Health scoring combines payment, engagement, and support signals into one number that warns you before customers go.
What this looks like
Priya runs a B2B subscription business with 240 active customers. She used to find out about churn in the cancellation reply. After connecting Stripe and her support tool, Incremenza flagged three customers as high-risk based on declining payment cadence and a spike in support tickets. She personally called each one. Two stayed after a service adjustment; one left but referred a replacement. The three retained accounts represented 84,000 in annual recurring revenue. Composite scenario based on common patterns.
Momentum
Your fastest-growing channel brings customers who churn the fastest
LTV-to-CAC by channel reveals which marketing investments produce profitable customers — and which produce losses at scale.
What this looks like
Lisa runs a fitness studio with three locations. She had been increasing Instagram ad spend because clicks were cheap and lead volume was high. The LTV-to-CAC analysis showed Instagram members churned three times faster than referral members and produced a 0.7 ratio — she was losing money on every Instagram-acquired member. She reallocated the entire budget to a referral program where CAC was near zero. Profitability improved 2,800 per month within two quarters. Composite scenario based on common patterns.
Stories are illustrative, drawn from patterns we see across the customer base.
WHAT YOU GET
The capabilities that matter for subscription businesses
Six features hand-picked for SaaS, memberships, and recurring-revenue brands.
Momentum
Customer health scoring
A 0–100 score per customer based on payment, engagement, and support signals — updated automatically.
Momentum
Cohort Retention Analysis
See how customers who joined in the same period behave over time. Identify which cohorts are churning faster than others and trace the cause back to a specific change — pricing, onboarding, or acquisition channel.
Momentum
Net revenue retention, logo retention, churn
NRR (net revenue retention) and GRR (gross revenue retention), monthly churn rate, and logo retention — the metrics that tell you if your customer base is growing or leaking.
Momentum
LTV and CAC by channel and cohort
Track LTV/CAC (customer lifetime value vs. acquisition cost), and the ratio between them — broken down by acquisition channel and customer cohort.
Momentum
Customers at risk dashboard
A focused view of customers whose health scores have dropped — sorted by severity, with at-risk MRR totaled.
Clarity
Failed payments recovered automatically
When payments fail, the dunning sequence retries on a schedule you control — recovering revenue without manual follow-up.
About 5 min for assessment · 30 days free · No credit card required · Cancel anytime
PRICING
For most subscription businesses, Momentum is essential
Momentum
$149/mo (or $129/mo billed annually)
Why we recommend Momentum for subscription businesses
Subscription businesses cannot operate without customer success intelligence — and that capability lives in Momentum, not Clarity. Customer health scoring, at-risk dashboards, cohort analysis, and LTV/CAC (customer lifetime value vs. acquisition cost) by channel are the difference between growing your customer base and slowly losing it. ChartMogul costs $200+/month for the same metrics. Gainsight costs $5,000+/month for the customer success layer. Momentum gives you both — plus a complete operating system for your business — for $149/month.
Customer health scoring is the foundation of subscription retention — Clarity does not include it
Cohort analysis and revenue nature reveal what your MRR is actually doing — not just the headline number
Stripe integration imports 18+ months of history in minutes. No engineering work, no events to instrument, no spreadsheet exports
Those tools are built for $5M+ ARR SaaS companies with dedicated customer success teams. Their pricing reflects that — typically $20,000–60,000 per year. Incremenza is built for bootstrapped and early-stage subscription businesses where the founder is often the customer success lead. You get the metrics that matter — health scoring, cohort analysis, NRR (net revenue retention) — plus the financial intelligence and operating rhythm those tools do not include, all for $149/month. When you grow past 1,000 customers and need a dedicated team with deep playbook automation, those tools are the right next step. Until then, Incremenza is what you actually need.
AI tools that connect to your existing software are good at answering one-off questions — pull last month's revenue, summarise an invoice, flag an overdue payment. They read your data on demand and respond. For quick tasks, that works. Incremenza does something different. It stores your transaction and customer data, calculates health scores for every customer, tracks cohort retention curves, monitors NRR and contraction revenue continuously, and detects when something has changed — before you ask. The churn signal that appears in a customer's health score three months before they cancel is only visible because the system has been tracking that customer's payment behaviour, MRR trend, and support patterns over time. One sees a snapshot. Incremenza sees a trend. For a subscription business, the difference between a snapshot and a trend is the difference between knowing a customer cancelled and knowing one was about to.
Not directly today — and we made that choice deliberately. Most bootstrapped SaaS companies do not have product analytics fully wired up, and even when they do, financial signals — payment behavior, contract changes, support patterns — predict churn earlier and more accurately than usage signals at this stage. We focus on what your billing data already tells us, plus custom health signals you can update manually. If product analytics becomes critical for your workflow, that is typically a sign you are scaling beyond our ideal fit — and we will point you toward the right next tool.
Health scores combine three signal types: payment behavior (on-time payments, failed payments, downgrades), engagement (login frequency, feature usage where measurable, last login), and support (ticket volume, sentiment if available). The score is a 0-100 composite that updates automatically as your data changes. You can adjust signal weights to match how your business defines "healthy."
Yes. The cash flow forecast includes MRR projections for the next 30, 60, and 90 days based on your current customer base, expected renewals, churn risk, and pipeline. Each month shows a confidence range — wider for further-out months. Renewal forecasts specifically show which customers come up for renewal and total MRR at stake.
Yes. Incremenza connects directly to Stripe for billing data, and to your support tool through Zapier or direct integrations. Both feed into the customer health scoring automatically. The integration setup is one-time — once connected, data flows continuously.
🔒 Bank-level encryption · Read-only access · OAuth — we never see your passwords · We never sell your data
FOR B2B SAAS & SUBSCRIPTION BUSINESSES
Ready to see the churn forming before it happens?
Take the free Profit Gap Assessment and get your business archetype, your Business Health Score, and a personalized roadmap — designed for subscription businesses. About 5 minutes. No signup.