INTELLIGENCE
LTV:CAC Ratio
The gold standard for acquisition efficiency. Incremenza calculates LTV with gross-margin adjustment and CAC fully loaded — at both customer level and portfolio level.
See the full calculation →METRICS REFERENCE
Every calculation Incremenza tracks.
A reference catalog of the financial, customer, marketing, and team metrics Incremenza calculates. Most visitors come for one specific calculation — and find a dozen more they didn't know they needed.
Last reviewed: April 2026 · Updated whenever new capabilities ship
FEATURED METRICS
The calculations buyers come here to verify
These three metrics are why most sophisticated buyers visit a metrics page. Each is hard to calculate correctly — and most tools either skip them or do them wrong. We give them dedicated detail pages so you can verify the work.
INTELLIGENCE
True Customer Profitability
Profit per customer after revenue, COGS, support time, and allocated overhead. The number that reveals which clients build your business and which quietly drain it.
See the full calculation →INTELLIGENCE
90-Day Cash Flow Forecast
Forward-looking cash position with confidence intervals — combining recurring revenue, expected bills, AR/AP timing, and seasonal patterns. Tells you the specific month your runway ends.
See the full calculation →These metrics appear throughout Incremenza — in dashboards, advisor responses, and automatic alerts.
See all features →FULL CATALOG
Every metric, organized by category.
All metrics Incremenza tracks — with the plan required to access each one.
Financial Performance
Revenue, profit, and cash position metrics calculated automatically from connected sources.
Metric
Clarity
Momentum
Command
Monthly Recurring Revenue (MRR)
Predictable monthly revenue decomposed into new, expansion, contraction, churned, and reactivation MRR
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Revenue Nature Analysis
Decomposes total revenue change into new growth, expansion, contraction, and churn — so you know if growth is real
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Burn Rate
Net cash consumed per month, calculated from actual transaction data
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Gross Margin
Revenue minus COGS percentage — with industry benchmark comparison to businesses like yours
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Runway
Months of operation remaining at current burn rate, updated automatically as transactions arrive
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Customer Portfolio
Track which customers are growing, at risk, or quietly contracting — before it shows up in revenue.
Metric
Clarity
Momentum
Command
Net Revenue Retention (NRR)
Percentage of recurring revenue retained from existing customers including expansion — shows if the base is self-sustaining
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Gross Revenue Retention (GRR)
Recurring revenue retained excluding expansion — isolates the retention story from growth
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Customer Health Score
0–100 composite score per customer. Payment behavior 40%, engagement 35%, support signals 25%. Updated automatically
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Churn Rate (Customer and Revenue)
Customers and dollars lost in a period, tracked separately so you see which type of churn matters more
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Cohort Retention
Percentage of a customer cohort still active at N months — identify which cohorts churn faster and trace the cause
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Marketing
Track which channels produce profitable customers — not just traffic or leads.
Metric
Clarity
Momentum
Command
Marketing ROI
Return on marketing spend per channel — including the LTV contribution, not just first-purchase revenue
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Channel ROI Comparison
Side-by-side profitability of acquisition channels — identifies channels with negative returns hidden inside positive aggregates
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Cost per Lead (CPL)
Marketing spend to generate one qualified lead, broken down by channel
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LTV:CAC Ratio by Channel
Lifetime value to acquisition cost ratio broken down by acquisition source
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Team & People
Connect people investment to financial outcomes — and surface what teams won't say directly.
Metric
Clarity
Momentum
Command
Revenue and Profit per Team
Revenue, costs, and profit broken down by team — connecting headcount investment to financial outcomes
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Pulse Survey Scores
Anonymous team satisfaction across satisfaction, workload, clarity, support, growth, and voice — trended automatically
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Work Distribution
How workload is spread across the team — surfaces overload and underutilization before they affect delivery
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Attrition Risk
Flags team members showing early signals of disengagement based on survey patterns and workload data
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Business Health
The single number that summarizes how well the business is running — and the signals that feed it.
Metric
Clarity
Momentum
Command
Business Health Score (BHS)
A single 0–100 score across five pillars of business health — with specific suggestions for the weakest pillar. Updated quarterly
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OKR Pacing and Completion
System-calculated pacing for every objective and key result — so you know what is actually on track, not what feels on track
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Anomaly Detection
Cost spikes, revenue drops, and payment failure rate shifts — surfaced the same day, not in next month's report
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Personal Bests
Automatic detection when a metric hits an all-time high — surfaces wins that would otherwise go unnoticed
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These metrics appear throughout Incremenza in dashboards, alerts, and advisor responses.
See all features →METRICS REFERENCE
Want to see these metrics calculated for your business?
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