You know your revenue.
You just don't know which channels make you money.
Incremenza connects your sales channels, marketing spend, and cost data to show what you actually earned by channel, so you invest in what is genuinely profitable.
About 5 min · No signup required · Instant results
01INSIGHTSTideline Goods
Every number that matters, surfaced before you think to look.
Real Margin by Channel
Your fastest-growing channel has a 0.7 LTV/CAC ratio
Meta paid is up 42% in revenue, and costing more than it earns. Customers here churn 3× faster and spend 40% less than your referral channel.
Cash Flow Forecast
Cash runs out in 5 months, inventory order due in 3
Your Q4 reorder lands before Q3 receivables clear. Adjusted runway: 2.5 months once the PO ships.
Scenario Planner
You can afford that ad spend lift in 2 months. Here's the breakeven
At 1.4 LTV/CAC, 15K/month pays back by Month 4. At 0.9 it never pays back. Model it against real margins.
Anomaly Detection
Shipping costs jumped 22% last month. Here's what caused it
Your 3PL changed dim-weight rules and nobody flagged it. Caught before it absorbed another month of margin.
Finds what you'd never think to look for.
02GUIDANCETideline Goods
Recommendations built for your business, ready to act on.
Playbook Triggered
LTV/CAC dropped below 1.0 on Meta. Here's your channel plan
Week 2 of 4
✓Identified 2 channels with LTV/CAC below breakeven
✓Mapped acquisition cost to customer cohort retention
Your next steps
Pause two lowest-ROI campaigns Shift budget to referral channel Assign to Jordan, Friday
· · · plan continues
Answers from your data
You
Why is my best month making me less money than last quarter?
Incremenza
Revenue up 18%, gross margin down 7 points. Black Friday discounts acquired customers with 0.6 LTV/CAC. You sold more and earned less per dollar.Open margin breakdown
Adapts every week as your business changes.
03AUTOMATIONTideline Goods
The work that never stops, running without you.
Briefing
Weekly briefing: priorities, alerts and recommendations
Mon7:02 AM
Channel monitoring
Meta ROAS dropped below 1.2, alert sent before next budget refresh
Alert sent
Inventory cash flow
Reorder cost vs. expected revenue modeled before each PO
Forecast ready
Cost monitoring
3PL fees up 22% caught before quarterly invoice
Review ready
Classification
2,840 Stripe + Shopify transactions classified automatically on connect
No setup needed
Adapts every week as your business changes.
INSIGHTSTideline Goods
Every number that matters, surfaced before you think to look.
Real Margin by Channel
Your fastest-growing channel has a 0.7 LTV/CAC ratio
Meta paid is up 42% in revenue, and costing more than it earns. Customers here churn 3× faster and spend 40% less than your referral channel.
Cash Flow Forecast
Cash runs out in 5 months, inventory order due in 3
Your Q4 reorder lands before Q3 receivables clear. Adjusted runway: 2.5 months once the PO ships.
Scenario Planner
You can afford that ad spend lift in 2 months. Here's the breakeven
At 1.4 LTV/CAC, 15K/month pays back by Month 4. At 0.9 it never pays back. Model it against real margins.
Anomaly Detection
Shipping costs jumped 22% last month. Here's what caused it
Your 3PL changed dim-weight rules and nobody flagged it. Caught before it absorbed another month of margin.
GUIDANCETideline Goods
Recommendations built for your business, ready to act on.
Playbook Triggered
LTV/CAC dropped below 1.0 on Meta. Here's your channel plan
Week 2 of 4
✓Identified 2 channels with LTV/CAC below breakeven
✓Mapped acquisition cost to customer cohort retention
Your next steps
Pause two lowest-ROI campaigns
Shift budget to referral channel
Assign to Jordan, Friday
· · · plan continues
Answers from your data
You
Why is my best month making me less money than last quarter?
Incremenza
Revenue up 18%, gross margin down 7 points. Black Friday discounts acquired customers with 0.6 LTV/CAC. You sold more and earned less per dollar.
Open margin breakdown
AUTOMATIONTideline Goods
The work that never stops, running without you.
Briefing
Weekly briefing: priorities, alerts and recommendations
Mon7:02 AM
Channel monitoring
Meta ROAS dropped below 1.2, alert sent before next budget refresh
Alert sent
Inventory cash flow
Reorder cost vs. expected revenue modeled before each PO
Forecast ready
Cost monitoring
3PL fees up 22% caught before quarterly invoice
Review ready
Classification
2,840 Stripe + Shopify transactions classified automatically on connect
No setup needed
Finds what you'd never think to look for.
Sample data from Tideline Goods, a fictional DTC brand. Your results use your real numbers.
THE PROBLEM
Sound familiar?
Revenue looks fine. Margin by channel, once acquisition and operating costs are counted, tells a different story.
"I know my revenue. I do not know which of my channels are actually making me money once acquisition and operating costs are counted."
Some channels are compounding. Some are quietly draining the business.
You find out at month-end, not in time to act on it.
Reconciling channels, chasing cost data, updating the same spreadsheet every week.
None of it needs your judgment. It still takes your time.
See how it works. 90 seconds
A quick walkthrough of how Incremenza works
WHY THIS EXISTS
"In large-scale technology companies, I worked with data at a scale most businesses never see. Then I started working with small product businesses and realized they were making channel decisions worth hundreds of thousands of dollars, on margin numbers that didn't account for half their actual costs."
The gap between what the income statement says and what you actually keep by channel is where most product businesses quietly lose money. I built Incremenza to close that gap: pulling your real costs from every source, calculating what you actually earn by channel, and surfacing where to double down and where to stop. It's the system I wish every product business I worked with had from day one.
Alejandro Martinez
Founder, Incremenza · Previously in large-scale technology
HOW INCREMENZA HELPS
Insights. Guidance. Automation.
Incremenza connects your sales, cost, and channel data, shows you your real margin by channel, tells you which channels to scale, and automatically categorises transactions, catches cost spikes before they show up in month-end reports, and delivers your weekly briefing.
INSIGHTS
See where your margin actually goes
Margin by channel, once acquisition and operating costs are counted, and profit centers for product lines you track.
Profit per service line, product, or location, tracked as a profit center
Channel ROI and customer LTV: which channels deliver loyal buyers vs. churn
GUIDANCE
Know which channels to scale and which to cut
My Advisor answers questions about your numbers. Quarterly reviews score your business and build next quarter's plan.
My Advisor: ask anything about your numbers, get answers with your data
Quarterly reviews that score your business and build the next quarter's plan
AUTOMATION
Stop the spreadsheet work between sales and accounting
Sales transactions categorize themselves on first connection. Recurring expense detection catches forgotten subscriptions. Your weekly briefing tells you which channels moved while you slept.
Every transaction from your sales channels categorises itself on connection. No manual cleanup.
Anomaly alerts the same day they happen: channel spikes and cost overruns. You find out immediately, not at month-end.
Your weekly briefing surfaces margin changes and channel performance shifts. Written for you every Monday.
WHAT THIS LOOKS LIKE
Three discoveries Incremenza is built to surface
Real patterns from product businesses: DTC brands, multi-channel retailers, and product makers.
Momentum
Something changed, and you found out the same day
Detection runs against your live data and surfaces unusual spikes or drops as they happen, not in next month's report.
What this looks like
Marcus runs a 30-person subscription business. He received an alert that payment failure rates had spiked 22 percent over seven days. He traced it to a billing integration issue introduced in a recent deploy. The fix took two hours. Without the alert, he would have noticed in the next monthly review, by which point an estimated 40+ involuntary churns would already have happened. Estimated revenue saved: 18,400 in MRR. Composite scenario based on common patterns.
Clarity
The cash crisis forming 90 days out
Your cash flow forecast shows the specific month your bank balance crosses zero. You thought you had plenty of runway.
What this looks like
David runs a 22-person SaaS company. He thought he had eight months of runway. The cash flow forecast showed three enterprise renewals he was counting on were contractually unconfirmed. And the adjusted runway dropped to 4.2 months. He accelerated the renewals, opened a credit line before he needed it, and closed the quarter without a single cash conversation with his board. Composite scenario based on common patterns.
Clarity
Your gross margin is 34 percent. Industry standard is 55 percent.
Industry benchmarks tell you whether your numbers are excellent, good, fair, or poor. For businesses that look like yours.
What this looks like
Alex runs a 14-person consulting firm. His gross margin had been 34 percent for years. He thought it was fine. That is just what the industry pays. Incremenza showed him the benchmark: similar firms run at 55 percent. He realized he was undercharging on every retainer and over-staffing project teams. A pricing and resourcing audit followed. Within 18 months, gross margin reached 51 percent on the same revenue base. Composite scenario based on common patterns.
These stories are illustrative examples, not real customers.
WHAT YOU GET
The capabilities that matter for product businesses
Six features hand-picked for DTC brands, multi-channel retailers, and product makers.
Clarity
Profit per service line, product, or location
Break down profit by profit center: service line, product, location, or any segment of your business you define.
Clarity
Cash flow forecast and runway
See your projected cash position over the next 90 days and the specific month your runway ends.
Momentum
Marketing channel comparison and ROI
See which marketing channels generate profitable customers, with ROI, CPL, and CPA per channel.
Clarity
Marketing dashboard
Total marketing spend, leads, cost per lead, and ROI in one view, across all channels.
Clarity
Transactions categorize themselves on first connection
Connect your bank or payment processor and your available transaction history sorts itself in minutes, no spreadsheet required.
Momentum
Anomaly alerts the same day they happen
Detection runs against your live data and surfaces unusual spikes or drops within a day, not in next month's report.
About 5 min for assessment · 30 days free · No credit card required · Cancel anytime
PRICING
For most product businesses, Momentum is the right fit
Momentum
$249/mo (or $199/mo billed annually)
Why we recommend Momentum for product businesses
Product businesses need both customer intelligence (LTV by channel, customer cohorts) and marketing intelligence (channel ROI, marketing spend efficiency), both of which are in Momentum, not Clarity. The marketing data sync via Zapier alone often pays for the upgrade by surfacing which channels are unprofitable to scale.
LTV/CAC by channel reveals which acquisition channels build a profitable customer base
Marketing channel comparison and ROI surfaces which ad spend is actually working
Customer cohort analysis shows which buyer cohorts repeat and which do not
Incremenza was built by Alejandro Martinez, who spent years inside large-scale technology companies before working directly with small product businesses as a consultant. He saw the same problem repeatedly: owners were making channel decisions worth hundreds of thousands of dollars on margin data that didn't account for acquisition and operating costs by channel. The margin on the income statement and the money that actually hit the bank were two different numbers, and nobody was tracking the gap. Incremenza was built specifically to close that gap. Every calculation, every alert, and every recommendation in the product was designed around the decisions product business owners actually have to make.
Yes. Incremenza connects to Shopify directly, to Amazon and wholesale through Zapier or direct integrations where available. All revenue and costs flow into one unified view. You see total profitability, plus profitability per channel, so you can compare channel economics side by side.
AI tools that connect to your existing software are built for tasks: generate a report, answer a question, complete a one-off job. They read your data in the moment and respond. That is genuinely useful. Incremenza is built for something different: understanding what is actually happening in your business over time. It stores your transaction data across every channel, calculates margin by channel once acquisition and operating costs are counted, and surfaces when your cash cycle is extending before it becomes a cash flow problem. None of that is possible from a snapshot. It requires history. A task tool tells you your revenue last month when you ask. Incremenza tells you which channel is eroding your overall margin, and has been for four months.
Yes. The cash flow forecast accounts for inventory commitments: when you place an order, when you pay, when the product arrives, and when it sells. The 13-week cash flow forecast (Command tier) is especially valuable for product businesses with long supply chains, where a single inventory order can swing your cash position by tens of thousands.
🔒 Bank-level encryption · Read-only access · OAuth. We never see your passwords · We never sell your data
FOR PRODUCT BUSINESSES
Ready to see your real product economics?
Take the free Profit Gap Assessment and get your business archetype, your Business Health Score, and a personalized roadmap, designed for product businesses. About 5 minutes. No signup.
