You know your revenue.
You just don't know your real margins.
Revenue is easy to measure. Incremenza shows you what you actually keep (true margin by product, by channel, by cohort) and surfaces which parts of your business compound and which quietly drain it.
About 5 min · No signup required · Instant results
01INSIGHTSTideline Goods
Every number that matters, surfaced before you think to look.
Real Margin by Channel
Your fastest-growing channel has a 0.7 LTV/CAC ratio
Meta paid is up 42% in revenue, and costing more than it earns. Customers here churn 3× faster and spend 40% less than your referral channel.
Product Margin
Your best-selling SKU has a 9% true margin after returns
Gross margin says 38%. Returns, shipping, and packaging take it to single digits. Your hero product is quietly costing you money.
Cash Flow Forecast
Cash runs out in 5 months, inventory order due in 3
Your Q4 reorder lands before Q3 receivables clear. Adjusted runway: 2.5 months once the PO ships.
Scenario Planner
You can afford that ad spend lift in 2 months. Here's the breakeven
At 1.4 LTV/CAC, 15K/month pays back by Month 4. At 0.9 it never pays back. Model it against real margins.
Anomaly Detection
Shipping costs jumped 22% last month. Here's what caused it
Your 3PL changed dim-weight rules and nobody flagged it. Caught before it absorbed another month of margin.
Finds what you'd never think to look for.
02GUIDANCETideline Goods
Recommendations built for your business, ready to act on.
Playbook Triggered
LTV/CAC dropped below 1.0 on Meta. Here's your channel plan
Week 2 of 4
✓Identified 2 channels with LTV/CAC below breakeven
✓Mapped acquisition cost to customer cohort retention
Your next steps
Pause two lowest-ROI campaigns Shift budget to referral channel Assign to Jordan, Friday
· · · plan continues
Answers from your data
You
Why is my best month making me less money than last quarter?
Incremenza
Revenue up 18%, gross margin down 7 points. Black Friday discounts acquired customers with 0.6 LTV/CAC. You sold more and earned less per dollar.Open margin breakdown
You
Which SKU should I reorder for Q4?
Incremenza
Not the bestseller. The Coastal Tote: 32% true margin, 4% return rate, repeat purchase in 90 days. Your hero SKU loses money once returns are factored in.Compare SKU margins
Adapts every week as your business changes.
03AUTOMATIONTideline Goods
The work that never stops, running without you.
Briefing
Weekly briefing: priorities, alerts and recommendations
Mon7:02 AM
Channel monitoring
Meta ROAS dropped below 1.2, alert sent before next budget refresh
Alert sent
Inventory cash flow
Reorder cost vs. expected revenue modeled before each PO
Forecast ready
Returns tracking
SKU return rate over 8% flagged, review ready
2 SKUs flagged
Cost monitoring
3PL fees up 22% caught before quarterly invoice
Review ready
Classification
2,840 Stripe + Shopify transactions classified automatically on connect
No setup needed
Adapts every week as your business changes.
INSIGHTSTideline Goods
Every number that matters, surfaced before you think to look.
Real Margin by Channel
Your fastest-growing channel has a 0.7 LTV/CAC ratio
Meta paid is up 42% in revenue, and costing more than it earns. Customers here churn 3× faster and spend 40% less than your referral channel.
Product Margin
Your best-selling SKU has a 9% true margin after returns
Gross margin says 38%. Returns, shipping, and packaging take it to single digits. Your hero product is quietly costing you money.
Cash Flow Forecast
Cash runs out in 5 months, inventory order due in 3
Your Q4 reorder lands before Q3 receivables clear. Adjusted runway: 2.5 months once the PO ships.
Scenario Planner
You can afford that ad spend lift in 2 months. Here's the breakeven
At 1.4 LTV/CAC, 15K/month pays back by Month 4. At 0.9 it never pays back. Model it against real margins.
Anomaly Detection
Shipping costs jumped 22% last month. Here's what caused it
Your 3PL changed dim-weight rules and nobody flagged it. Caught before it absorbed another month of margin.
GUIDANCETideline Goods
Recommendations built for your business, ready to act on.
Playbook Triggered
LTV/CAC dropped below 1.0 on Meta. Here's your channel plan
Week 2 of 4
✓Identified 2 channels with LTV/CAC below breakeven
✓Mapped acquisition cost to customer cohort retention
Your next steps
Pause two lowest-ROI campaigns
Shift budget to referral channel
Assign to Jordan, Friday
· · · plan continues
Answers from your data
You
Why is my best month making me less money than last quarter?
Incremenza
Revenue up 18%, gross margin down 7 points. Black Friday discounts acquired customers with 0.6 LTV/CAC. You sold more and earned less per dollar.
Open margin breakdown
You
Which SKU should I reorder for Q4?
Incremenza
Not the bestseller. The Coastal Tote: 32% true margin, 4% return rate, repeat purchase in 90 days. Your hero SKU loses money once returns are factored in.
Compare SKU margins
AUTOMATIONTideline Goods
The work that never stops, running without you.
Briefing
Weekly briefing: priorities, alerts and recommendations
Mon7:02 AM
Channel monitoring
Meta ROAS dropped below 1.2, alert sent before next budget refresh
Alert sent
Inventory cash flow
Reorder cost vs. expected revenue modeled before each PO
Forecast ready
Returns tracking
SKU return rate over 8% flagged, review ready
2 SKUs flagged
Cost monitoring
3PL fees up 22% caught before quarterly invoice
Review ready
Classification
2,840 Stripe + Shopify transactions classified automatically on connect
No setup needed
Finds what you'd never think to look for.
Sample data from Tideline Goods, a fictional DTC brand. Your results use your real numbers.
THE PROBLEM
Sound familiar?
Revenue looks fine. Real margin, after returns and channel fees, tells a different story.
Gross margin on your bestseller might say 38 percent. Returns, shipping, and packaging can take it to single digits.
Some channels and SKUs are compounding. Some are quietly draining the business.
You find out at month-end, not in time to act on it.
Reconciling channels, chasing returns data, updating the same spreadsheet every week.
None of it needs your judgment. It still takes your time.
See how it works. 90 seconds
A quick walkthrough of how Incremenza works
WHY THIS EXISTS
"In large-scale technology companies, I worked with data at a scale most businesses never see. Then I started working with small product businesses and realized they were making inventory bets and channel decisions worth hundreds of thousands of dollars, on margin numbers that didn't account for half their actual costs."
The gap between what the income statement says and what you actually keep per order is where most product businesses quietly lose money. I built Incremenza to close that gap: pulling your real costs from every source, calculating what you actually earn per product and per channel, and surfacing where to double down and where to stop. It's the system I wish every product business I worked with had from day one.
Alejandro Martinez
Founder, Incremenza · Previously in large-scale technology
HOW INCREMENZA HELPS
Insights. Guidance. Automation.
Incremenza connects your sales, cost, and channel data, shows you your real margins after every expense, tells you which products and channels to scale, and automatically categorises transactions, catches cost spikes and return surges before they show up in month-end reports, and delivers your weekly briefing.
INSIGHTS
See your real product economics, including velocity
True profit per SKU, channel, and order, after every hidden cost. Velocity tracking shows which products are gaining or losing momentum month over month, with forecasts for what is coming.
Profit per product, channel, and bundle, after returns, fees, and fulfillment
Product profitability velocity with 6-month forecasts
Channel ROI and customer LTV: which channels deliver loyal buyers vs. churn
GUIDANCE
Know which products to scale, milk, or sunset
My Advisor recommends which products to invest marketing dollars in, which to maintain, which to discontinue. Quarterly reviews that score your catalog and build next quarter's product strategy.
My Advisor: ask anything about your catalog, get answers with your numbers
Quarterly product reviews with rebalancing recommendations
Step-by-step playbooks for product launches, sunsets, and bundle tests
AUTOMATION
Stop the spreadsheet work between sales and accounting
Sales transactions categorize themselves on first connection. Recurring expense detection catches forgotten subscriptions. Your weekly briefing tells you which channels and products moved while you slept.
Every transaction from your sales channels categorises itself on connection. No manual cleanup.
Anomaly alerts the same day they happen: channel spikes, return surges, cost overruns. You find out immediately, not at month-end.
Your weekly briefing surfaces margin changes, inventory flags, and channel performance shifts. Written for you every Monday.
WHAT THIS LOOKS LIKE
Three discoveries Incremenza surfaced for businesses like yours
Real patterns from product businesses: DTC brands, multi-channel retailers, and product makers.
Momentum
Your second-best product today is your best product six months from now
Static profitability tells you what made you the most money last quarter. Velocity tells you what will make you the most money next year.
What this looks like
Maria runs a 14-person consumer brand with 23 SKUs. Her best-seller had been her hero product for three years — 38 percent of revenue, healthy margin, where most of the marketing budget went. Incremenza's product profitability analysis showed the hero product's margin had been declining 0.4 points per month for eight months, while a quieter SKU was gaining 0.7 points per month and growing 22 percent in volume. The forecast projected the quieter product would surpass the hero in total profit contribution within five months. Maria rebalanced the marketing budget. The new product hit hero status in four months, and total margin improved 6 points across the catalog. Composite scenario based on common patterns.
Clarity
The cash crisis forming 90 days out
Your cash flow forecast shows the specific month your bank balance crosses zero. You thought you had plenty of runway.
What this looks like
David runs a 22-person SaaS company. He thought he had eight months of runway. The cash flow forecast showed three enterprise renewals he was counting on were contractually unconfirmed — and the adjusted runway dropped to 4.2 months. He accelerated the renewals, opened a credit line before he needed it, and closed the quarter without a single cash conversation with his board. Composite scenario based on common patterns.
Clarity
Your gross margin is 34 percent. Industry standard is 55 percent.
Industry benchmarks tell you whether your numbers are excellent, good, fair, or poor — for businesses that look like yours.
What this looks like
Alex runs a 14-person consulting firm. His gross margin had been 34 percent for years. He thought it was fine — that is just what the industry pays. Incremenza showed him the benchmark: similar firms run at 55 percent. He realized he was undercharging on every retainer and over-staffing project teams. A pricing and resourcing audit followed. Within 18 months, gross margin reached 51 percent on the same revenue base. Composite scenario based on common patterns.
Stories are illustrative, drawn from patterns we see across the customer base.
WHAT YOU GET
The capabilities that matter for product businesses
Six features hand-picked for DTC brands, multi-channel retailers, and product makers.
Clarity
Profit per service line, product, or location
Break down profit by profit center — service line, product, location, or any segment of your business you define.
Clarity
Cash flow forecast and runway
See your projected cash position over the next 90 days and the specific month your runway ends.
Momentum
Marketing channel comparison and ROI
See which marketing channels generate profitable customers, with ROI, CPL, and CPA per channel.
Clarity
Marketing dashboard
Total marketing spend, leads, cost per lead, and ROI in one view — across all channels.
Clarity
Transactions categorize themselves on first connection
Connect your bank or payment processor and 18 months of transactions sort themselves in minutes — no spreadsheet required.
Momentum
Anomaly alerts the same day they happen
Detection runs against your live data and surfaces unusual spikes or drops within a day — not in next month's report.
About 5 min for assessment · 30 days free · No credit card required · Cancel anytime
PRICING
For most product businesses, Momentum is the right fit
Momentum
$149/mo (or $129/mo billed annually)
Why we recommend Momentum for product businesses
Product businesses need both customer intelligence (LTV by channel, customer cohorts) and marketing intelligence (channel ROI, marketing spend efficiency), both of which are in Momentum, not Clarity. The marketing data sync via Zapier alone often pays for the upgrade by surfacing which channels are unprofitable to scale.
LTV/CAC by channel reveals which acquisition channels build a profitable customer base
Marketing channel comparison and ROI surfaces which ad spend is actually working
Customer cohort analysis shows which buyer cohorts repeat and which do not
Incremenza was built by Alejandro Martinez, who spent years inside large-scale technology companies before working directly with small product businesses as a consultant. He saw the same problem repeatedly: owners were making inventory bets and channel decisions worth hundreds of thousands of dollars on margin data that didn't account for returns, channel fees, fulfillment complexity, or the actual cost of their slowest-moving SKUs. The gross margin on the income statement and the money that actually hit the bank were two different numbers, and nobody was tracking the gap. Incremenza was built specifically to close that gap. Every calculation, every alert, and every recommendation in the product was designed around the decisions product business owners actually have to make.
Incremenza pulls transaction data from your payment processor and order data from your store platform. Returns are reconciled against original orders. Channel fees (Stripe, marketplace fees, advertising costs) are allocated automatically. The result is true unit economics: what you actually keep per order, not what your gross margin says you should.
Yes. Incremenza connects to Shopify directly, to Amazon and wholesale through Zapier or direct integrations where available. All revenue and costs flow into one unified view. You see total profitability, plus profitability per channel, so you can compare channel economics side by side.
AI tools that connect to your existing software are built for tasks: generate a report, answer a question, complete a one-off job. They read your data in the moment and respond. That is genuinely useful. Incremenza is built for something different: understanding what is actually happening in your business over time. It stores your transaction data across every channel, calculates true margins after returns and fees, tracks which products are gaining and losing velocity month over month, and surfaces when your cash cycle is extending before it becomes a cash flow problem. None of that is possible from a snapshot. It requires history. A task tool tells you your revenue last month when you ask. Incremenza tells you your best-selling product is eroding your overall margin, and has been for four months.
Yes. Product profitability velocity is one of the core capabilities. Each product's margin trend, volume trend, and contribution-to-total trend is tracked over time. The forecast layer projects where each product is heading. Recommendations identify which products to lean into and which to consider sunsetting.
Yes. The cash flow forecast accounts for inventory commitments: when you place an order, when you pay, when the product arrives, and when it sells. The 13-week cash flow forecast (Command tier) is especially valuable for product businesses with long supply chains, where a single inventory order can swing your cash position by tens of thousands.
Yes. The product profitability view supports thousands of SKUs and lets you slice by category, brand, supplier, or any custom dimension. The velocity tracking automatically surfaces the SKUs that need attention (gainers, losers, and outliers) so you do not have to scan a thousand-row table to find them.
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FOR PRODUCT BUSINESSES
Ready to see your real product economics?
Take the free Profit Gap Assessment and get your business archetype, your Business Health Score, and a personalized roadmap, designed for product businesses. About 5 minutes. No signup.
